In the digital industry almost twice as many men are employed as women. However, RMA bucks the trend with women making up 50% of its permanent workforce. At RMA and our parent organisation NTT DATA we place great importance on the value of diversity. Today, we are supporting International Women’s Day...
Conversational UI: What is it? And what does it mean for design & business?
Digital, Event, Experience, Innovation, UXEarlier this month I was lucky enough to attend Interaction17, with a couple of my RMA UX design colleagues, Mei and Dario. This year more than 1,000 designers travelled to New York City for the IxDA’s 10th annual gathering. Having attended two of these IxDA events over the years, I...
User experience when AI makes all the decisions
Opinion, UXArtificial Intelligence (AI) has definitely hit peak hype… it’s being written about an awful lot - even in design circles. And yes, there are new tools and new capabilities that are sure to impact us designers in the not too far future - see Yuri Vetrov’s article on algorithm driven...
NTT DATA’s Global Open Innovation Business Contest 5.0
Event, Innovation, NewsEvery year RMA’s parent company, NTT DATA holds an Annual Global Innovation Business Contest to find start up companies to invest in. This year for the first time, the competition is travelling to 10 cities around the world, with the first event taking place in London yesterday (7th February) and the...
The Impact of Digital Transformation on… Society
Digital, Opinion, UXThis series of blog posts looks at how Digital Transformation is changing business models, work and society in 2017. In this final post, I will look at its impacts on society - specifically the affect of personalisation on online ideological segregation, and connected devices on the rise of technostress. 3a) Society: Online Ideological...
The Impact of Digital Transformation on… Future of Work
Digital, Opinion, UXThis year we expect to experience some real changes as a result of digital transformation. In this series of three blog posts l consider what digital transformation means to: Business Models Future of Work Society Here, I look at the consequences of new technology on the #Futureofwork (this is an increasingly...
The Impact of Digital Transformation on… Business Models
Digital, Opinion, UXThe age of Attention Scarcity (information overload) is coming to an end: 2017 will see the beginning of a slow transition to a new era brought about by Digital Transformation, where our productivity is augmented automatically, leaving us more time to live our real lives. Hooray! New technologies and advancements...
Review of our 2016 UX predictions
Design, Innovation, OpinionLast year I predicted six big changes in the world of UX for 2016. Now as the year draws to a close, I look back at those predictions to see whether any of them came true. I predicted that in 2016: Websites and apps will automatically redesign themselves Adobe Comet will...
RMA ranks #2 in The Drum Digital Census
Digital, NewsChristmas has come early. We are popping open the champers and high-fiving our clients. Why? Because we’re celebrating the news released today that RMA is #2 in The Drum’s Digital Elite Census 2016! Every year The Drum in partnership with the Recommended Agency Register assesses agencies based on financials and...
RMA hosts a Ladies that UX meetup
Digital, Event, UXLast night we were thrilled to transform our new office space, into a venue to host the Ladies that UX London meetup for 50 designers. The forum is for women in the UX field to come together, learn best practices, chat, discuss, and form future working relationships and friendships. Every month the group...